“Rise Again with Nour Tarzi” is a web show focused on providing the immigrant entrepreneurs with rescores, tools and success stories to help them jumpstart their businesses and thrive their lives. Moreover, it would showcase the world how immigrants are contributing to the economy. I truly believe that we “millennial generation” is building a new culture and speaking a new language. Rise Again is a show to help develop this new culture.

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One Minute Tip – What is Branding – Maece Seirafi

Even though branding as a concept existed many years ago yet the term “Branding” is becoming more known in the recent decent. Business owners are still confused about the term “Branding” and its meaning, especially in the small business world, as they use it to refer to the brand visuals such as logo, colors, and design. Branding is much more than that, it’s the over all culture of the product.

The American Marketing Association defines branding as “A name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name.”

Jeff Bezos, the founder of Amazon defines branding as “your brand is what people say about you when you are not in the room.”

With many definitions of branding, the term remains a mystery for many, and this video is a simple attempt to make it more clear and understandable.

Now, we’d love to hear from you. In the comments below!